The local SEO checklist every Jersey business should run this month

Local SEO in Jersey is easier than most business owners think. The competition is small, most sites are outdated, and Google rewards businesses that get the basics right. Run this checklist once a month.

1. Claim and verify Google Business Profile

This is the single biggest lever for local search. Add photos, opening hours, services, and post updates weekly.

2. Get NAP consistent everywhere

Name, Address, Phone. Identical on your website, Google Business Profile, Facebook, and every directory. Inconsistencies confuse Google.

3. Add "Jersey" and parish names to page titles

"Painter Jersey" beats "Painter" every time. Include your parish (St Saviour, St Helier, etc.) on your website and social media pages.

4. Ask happy customers for Google reviews

Reviews are ranking factors. Ask for one immediately after a job well done and send the direct review link by text.

5. Build citations on Jersey directories

Jersey Business, Chamber of Commerce, and industry-specific listings all pass local trust signals.

6. Check mobile page speed

Run PageSpeed Insights. Anything under 70 on mobile is costing you rankings and enquiries.